Blog Post 18: My target audience feedback

I conducted market research on my target audience to collect feedback on a range of things about my advert. I asked boys and girls and people with different backgrounds to see what they thought.

Advert 1

1. Did you understand what the advert is selling?

• Louis (16 y/o Male)  :   Yes understood was a food takeaway delivery service clearly

• Ellie (17 y/o Female): yes very clear

• Morenike (16 y/o Female)  :  yes food delivery from restaurants in North London

2. Did you understand the narrative?

•  Louis :  narrative was clear, cool and good

•  Ellie :   yes, it was humorous and liked cowboy movie parody

•  Morenike  : conveyed well and story seemed to run smoothly   
  

3. Did the music fit with the story?

•  Louis  :  music was a bit confusing at first but then it led onto the western stand off so it made sense in the end

•  Ellie  :  music was good, liked the sound effect when boy says he did it

•  Morenike :  I liked the change from the slightly harsher music to the upbeat tone

4. How was the pacing?

•  Louis:  no especially fast or slow parts 

•  Ellie :  good, one moment where boy gets up seems rushed

•  Morenike:  smooth, the jump in time that happened was clear

Advert 2
1. Did you understand what the advert is selling?

•  Louis : clear that selling takeaway delivery food

•  Ellie  :  yes 

•  Morenike  :  very clear, takeaway delivery service

 2. Did you understand the narrative?

•  Louis :  simple and easily understandable

•  Ellie  :  yes, was unsure when girl turned and screamed as killer wasn't there but made popcorn reveal amsusing
  
•  Morenike :  clear and visual storytelling used well  

3. Did the music fit with the story?

• Louis :  spooky and suitable music

• Ellie  :  maybe could've changed music at end to reflect a more upbeat end when food arrives

• Morenike  :  nice choice, not too unsettling and gets mood across quickly

4. How was the pacing?

•   Louis : not rushed or dragged out but could've been more snappy, maybe would've ruined spooky mood

•  Ellie  :  very good maybe slightly too slow at start

•  Morenike  :  well paced, didn't notice anything big

 Both

1.Did you see any main messages of the adverts across both?

•  Louis :  linked nicely as had same app also in both YourFood resolves a conflict

•  Ellie  :  has people coming together and enjoy YourFood together

• Morenike  :  consistently shows YourFood as something that brings joy and peace

2. Did you like the main messages of the adverts?

•  Louis : yes, it brings calm which can be rare

•  Ellie  :  yes, inviting and makes me want to spend time with friends and family

• Morenike  : yes as enjoy spending good times with people I love

3. How likely are you to order from YourFood out of 10

•  Louis :  8/10

•  Ellie  :  9/10

• Morenike  :  8/10

other feedback

other feeback

From this I was able to learn what my target audience thought. The feedback was mainly positive and all points made I agreed with to an extent. I have learnt to keep my target audience in mind when crafting my advert and think more about pacing when planning an advert.