Blog Post 20: Closing point

Hello Moderator,

You can find all my NEA blog posts under the label 'AS Research and Planning'.

I hope you enjoy.

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Blog Post 19: My finished adverts

These are the final edits of my YourFood adverts. I thought I was successful in creating a strong brand value (bringing people together) and had a clear narrative in both.I especially liked the use of the zoom in the first advert and my colourgrading in the second.

My first finished advert:



My second finished advert:




 I really enjoyed this project. Watching my adverts develop from initial ideas has been incredible.

Blog Post 18: My target audience feedback

I conducted market research on my target audience to collect feedback on a range of things about my advert. I asked boys and girls and people with different backgrounds to see what they thought.

Advert 1

1. Did you understand what the advert is selling?

• Louis (16 y/o Male)  :   Yes understood was a food takeaway delivery service clearly

• Ellie (17 y/o Female): yes very clear

• Morenike (16 y/o Female)  :  yes food delivery from restaurants in North London

2. Did you understand the narrative?

•  Louis :  narrative was clear, cool and good

•  Ellie :   yes, it was humorous and liked cowboy movie parody

•  Morenike  : conveyed well and story seemed to run smoothly   
  

3. Did the music fit with the story?

•  Louis  :  music was a bit confusing at first but then it led onto the western stand off so it made sense in the end

•  Ellie  :  music was good, liked the sound effect when boy says he did it

•  Morenike :  I liked the change from the slightly harsher music to the upbeat tone

4. How was the pacing?

•  Louis:  no especially fast or slow parts 

•  Ellie :  good, one moment where boy gets up seems rushed

•  Morenike:  smooth, the jump in time that happened was clear

Advert 2
1. Did you understand what the advert is selling?

•  Louis : clear that selling takeaway delivery food

•  Ellie  :  yes 

•  Morenike  :  very clear, takeaway delivery service

 2. Did you understand the narrative?

•  Louis :  simple and easily understandable

•  Ellie  :  yes, was unsure when girl turned and screamed as killer wasn't there but made popcorn reveal amsusing
  
•  Morenike :  clear and visual storytelling used well  

3. Did the music fit with the story?

• Louis :  spooky and suitable music

• Ellie  :  maybe could've changed music at end to reflect a more upbeat end when food arrives

• Morenike  :  nice choice, not too unsettling and gets mood across quickly

4. How was the pacing?

•   Louis : not rushed or dragged out but could've been more snappy, maybe would've ruined spooky mood

•  Ellie  :  very good maybe slightly too slow at start

•  Morenike  :  well paced, didn't notice anything big

 Both

1.Did you see any main messages of the adverts across both?

•  Louis :  linked nicely as had same app also in both YourFood resolves a conflict

•  Ellie  :  has people coming together and enjoy YourFood together

• Morenike  :  consistently shows YourFood as something that brings joy and peace

2. Did you like the main messages of the adverts?

•  Louis : yes, it brings calm which can be rare

•  Ellie  :  yes, inviting and makes me want to spend time with friends and family

• Morenike  : yes as enjoy spending good times with people I love

3. How likely are you to order from YourFood out of 10

•  Louis :  8/10

•  Ellie  :  9/10

• Morenike  :  8/10

other feedback

other feeback

From this I was able to learn what my target audience thought. The feedback was mainly positive and all points made I agreed with to an extent. I have learnt to keep my target audience in mind when crafting my advert and think more about pacing when planning an advert.

Blog Post 17: My Adverts Review

Before our final edit we showed our class and teacher a review copy of where we were at and what things needed changing. I hadn't finished colour grading my adverts and although I had made it I hadn't added in my final title card.
     

The feedback:
- clear story in both
- needed to make some of the dialogue louder (both)
- adjust music levels so not fighting against dialogue and instead compliments  (both)
- the colour grading was a bit too intense at some points (1st)
- weird cut when boyfriend speaking at one point (1st)
- the sound of the popcorn is really loud at first then decreases weirdly (2nd)
- scream stops abruptly (2nd)       
- need to change end title card for YourFood

I agree with all the comments made although my adverts are still unfinished. The review process is an important part of the project as I received lots of constructive criticism  which will allow me to change my adverts before uploading the final copy. Others could spot mistakes that I was unable to spot myself. I'm able to take this feedback and use it to improve my work.

I plan on changing the colour grading so that it is more subtle and seems natural by spending more time on it. I will change my dialogue so it is all at a more or less constant volume, turn down the volume of the music and make sure the sound effects or voiceover aren't too strong and fit into the advert naturally. I will also finish the titlecard at the end as it is unfinished. I want there to be a fluid narrative so I will fix any wierd cuts mentioned.

Blog Post 16: My Rough Cut

A rough cut was done to get a feeling of the final production and make sure it all made sense, there were no continuity errors and see if I needed to re shoot any of it( I did). It also made me realize my second advert was slightly confusing and the idea wouldn't work in a 30 second advert so I changed the idea for my reshoot.

I got rough timings of my shots and edited it to 30 seconds to accomplish this. It allowed me to see if they were continuous and if the lighting changed drastically in between shots, if some shots needed more or less time and if I got the right camera angles.

 

The idea for my first advert was fine but I wasn't happy with all the shots and some parts were too rushed while others were too drawn out. I knew I could improve it massively so I decided to reshoot the advert and edit my storyboard to cut down on some parts and add to others. I also decided I wanted to add a close up of some pizza. I cut down on the scene with the fridge and added to the stand off and ending.

I decided to change the idea of my second advert as it just felt like it didn't know what it was doing as it was trying to do too much. So I decided to not have the killer in the advert until the very end and only show the girls reactions (also more like in Scream). I also decided to not try and make it scary and focus on trying to make it humorous. My new idea was the girl is making popcorn reflecting the opening scene of Scream and she gets a phone call. She turns and the killer asks her her name and she asks why, he says he wants to know who hes looking at. She tenses and then turns and then screams and falls to the floor sobbing. The killer says ' it wasn't that scary' and she says ' no.... my popcorn burnt' then he tells her about YourFood and she hangs up. He arrives as the delivery person and she invites him in.

Blog Post 15: My Shoot-board

A shoot board was extremely important as it helped me structure the day and help me think about the order of my shots so that I didn't move all the equipment back and forth all day, wasting time and reducing the risk of an accident. It also helped me bring everything together such as cast and crew, location, timing and my shots so that I would be properly organized on the day.

It also helped me write exactly what I wanted to happen in each scene which later helped me explain what I wanted to my actors.I decided to recreate both my shoot boards as I changed the story a bit for my second idea and I wasn't happy with the shots from my first advert.

2nd weekend: Page 1

2nd weekend: Page 2

2nd weekend: Page 3

2nd weekend: Page 4

2nd weekend: Page 5

2nd weekend: Page 6

2nd weekend: Page7

My shoot-board was essential to my project as it ensured that I would get the correct angles and types of shots on the shoot day. It also created a list of roles, people and props needed meaning I could be organised. It helped me to stay on time so I had arranged the right  hours for my cast and crew so that my shots had the best possible lighting. It was also helpful as I had to hand over my equipment in time to the student who was sharing equipment with me.

Blog Post 14: My Kit List

To use the camera equipment my parents and I had to sign a kit release document to make sure we knew about the risks of having the camera and the precautions we would have to take. It was to ensure we took care of the equipment and didn't lose any of it.

Kit Checklist

Kit Contract

Equipment Release

Blog Post 13: My Time-Plan, Crew and Cast List

A time plan was important so that I could film everything by the time my actors needed to leave or so that I could finish filming before the sun set if the advert was set in the day. It was also important so that we could properly organize our cast and crew and also meant the partner we were sharing the camera with knew exactly when they would have the camera.It gave structure to the day.

Time-plan for 1st weekend shoot (Saturday 24th):
1st Advert: 10:00am - 12:30pm
2nd Advert: 3:00pm - 5:00pm

Time-plan for 1st weekend shoot (Saturday 24th):
1st Advert:   10:30am - 1:00pm
2nd Advert:  4:00pm - 6:30pm

The crew and cast list was also very important as you had to be sure your actors were available for both weekends in case of re shoot. This allowed me to see if I had a range a cast that represented my target audience with a cast of different ethnicity and gender.

Cast List 1st Weekend

Cast List 2nd Weekend

Maisy was crew on both weekends and Kiana helped on the second weekend when she wasn't filming as did Scarlet on the first weekend.

This was vital to my project as it organised who my actors and crew were. It also meant I could plan the time of my shoot as I knew when my actors were available. I was able to check if I had the needed diversity as well.

  

Blog Post 12: My Location Reccie, Risk Assessment and Location Permissions

A location reccie, risk assessment and location permissions are all important to make sure the location was safe,legal to film and ideal for my advert. It was important so we could prep the location if needed and figure out if there was something happening in the location that would interfere with filming. It also helped me think about what furniture was in shot and how I needed to dress the location.

Living room which is needed in my second advert. Noticable living room in advert as sofa. Is familiar environment for audiences so advert is more relatable. Second sofa in room will be used in second advert.

Risk assessment:
- tripping on camera equipment
- tripping on carpet
- hitting knees on table

 Frontdoor needed from inside and out for deliveryman in both adverts. Brief shots needed here only.

 Risk assessment:
- tripping on camera equipment
- tripping when walking up stairs
- filming scene at night, could trip in dark and damage camera or harm self








Kitchen needed in second advert where girl answers phone. Will clear most of worktops so that it is not cluttered.

Risk assessment:
-tripping on camera equipment
- hitting self on table
- turn of stove when not in shot and don't touch stove as could cause burn






The signature from my mum to say I can film in the house:

 

This benefited me as it meant I knew I could film in these locations and that it would be free to film, solidifying my plans.It ensured I had the correct permissions, planning on specific locations and safety procedures in place. This meant my plans were legitimised by my mum, my actors and crew were safe and the camera wouldn't be damaged.